THE BRAND
THE PROJECT
RAND Boats is a sustainable Danish boat manufacturer. They heavily invest in research and development to create the best experiences at sea and strive to combine the most powerful and sustainable design with innovative technology. Within the purpose of aesthetic and modern design, high usability and the goal of developing affordable motorboats.
My creative efforts were put into creating intuitive and informative manuals, whilst complimenting the design of their boats. Uncommon for owner manuals, I chose to keep a balance between the text and visuals to make it pleasurable to read and follow the brand's guidelines, because the manuals are still an image of the brand, even though all the marketing efforts were already obtained.
CREATIVE & ART DIRECTION | DESIGN | PRINT
Let’s flip some pages
I chose to place a technical sketch of each model on the cover and keep it simple. Having the sketch on the cover, rather than a picture with the model of the boat, is differentiating the owner's manuals from the boats catalogue that RAND already owns.
Having 40 pages that include a lot of technical information meant that it should be made simple and intuitive.
Every chapter has the introduction in two pages with 70% visuals so it can remain in mind that when the customer reaches those kind of pages, the chapter is changing.
Besides that, I kept a balance of the visuals-text on every other page, to make it easier to read and to create an aesthetic experience uncommon for manuals, to keep the customer flipping the pages.
